Experts - Search Engine WarGames

Search Engine WarGames explores the conflicts between man and machine: how search engine innovations and technologies change the way marketers and agencies do their jobs. From machine translation to image recognition; bid management technologies to social media search innovations, search engines have changed the way we work and live. Is technology still layered on human intelligence? Or are human elements now layered on technology?

The answers to those two questions will determine the future of search.

Kevin Heisler
Kevin
Heisler

Google's Sergey Brin on Local Mobile Search

In 2005, O'Reilly proclaimed it the "Year of Local Mobile Search," but that didn't work out. While this year may not merit that title either, Google sees 2008 as a key year in the battle for multiplatform search dominance. Jul 29, 2008

Bernstein Research Predicts the Future of Paid Search

In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. Jul 15, 2008

Newspapers Bleed Red Ink: Death by Internet

Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice. Jul 1, 2008

3 CEOs with 3 Strategies for SEO Success

It's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone? Jun 3, 2008

WebMD CEO Fights Off Google Health Virus with SEO

CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. May 20, 2008

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