Experts - Vertical Search

Covering all aspects of specific industries and specialty search tools (multimedia, B2B, travel, real estate, local, etc.), and expert advice on how to maximize search marketing opportunities when targeting vertical markets.

Elisabeth Osmeloski
Elisabeth
Osmeloski
Michael Boland
Michael
Boland
Gregg Stewart
Gregg
Stewart

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. Oct 10, 2008

When will ROBO's Time Come?

"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven't ROBO features picked up on a mass market level? Sep 26, 2008

Getting to Know Local SEO

Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. Is your marketing strategy adapting? Sep 19, 2008

For Local Search, It's All About the Online-Offline Gap

The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. Aug 29, 2008

6 Tips for Aligning Your National, Local SEM Efforts

The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. Aug 22, 2008

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