Experts - SEM Crossfire

You don't want to be in an SEM firefight without Chris Boggs and Frank Watson on your side. Every week, they'll provide their insights on the hottest topics in SEM. They'll also interview SEM's best and brightest to solve the toughest SEO and paid search problems you face.

Chris Boggs
Chris
Boggs
Frank Watson
Frank
Watson

SEO Is Not a One-Time Fix - Jul 18, 2008

More SEO Is Not a One-Time Fix SEM CROSSFIRE
More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.

Olympics 2008: Which Search Advertisers Get the Gold? - Jul 11, 2008

More Olympics 2008: Which Search Advertisers Get the Gold? SEM CROSSFIRE
Not too many advertisers are focusing on the Summer Olympics in Beijing so far. And some of the ads that appear seem to be there by accident. The "Olympics 2008" SERP is an interesting study in SEO tactics and mistakes.

SEO Basics: Effective Iterative Keyword Research in 2008 - Jun 27, 2008

More SEO Basics: Effective Iterative Keyword Research in 2008 SEM CROSSFIRE
The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.

Stop the Web, I Want To Get Off! Drop Me at the Global Village - Jun 20, 2008

More Stop the Web, I Want To Get Off! Drop Me at the Global Village SEM CROSSFIRE
Web 2.0? Web 3.0? It's time we take a bigger view. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization. The Web is an integral part of our homes and work, isn't it time we embraced it? And that means all of it, not just the parts we profit from.

SEO Baseline: U.S. Presidential Election 2008 - Jun 13, 2008

More SEO Baseline: U.S. Presidential Election 2008 SEM CROSSFIRE
Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.


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