Experts - Profitable PPC

Learn pay-per-click (PPC) advertising from A to Z. Starting with the fundamentals and advancing to expert tactics, you'll learn how to build and optimize successful PPC campaigns. The emphasis is on solid direct response advertising techniques that lead to maximum conversions and ROI.

David Szetela
David
Szetela

Judging PPC Performance: Focus on Conversions, Part 2

Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. Oct 6, 2008

Judging PPC Performance: Focus on Conversions

Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. Sep 29, 2008

PPC Bidding Strategies: Prudence vs. Aggressiveness

When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. Sep 22, 2008

Show Me the Money: Bidding for Profitability

How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. Sep 15, 2008

Killer PPC Ads: The Final Word

These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Sep 8, 2008

Profitable PPC Archive More Profitable PPC Stories

Archive

Newsletter signup
Subscribe today and receive the next edition of Profitable PPC delivered to your inbox.



Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds