Experts - Content Advertising

Content advertising in Google AdWords and other ad networks can be a powerful online advertising strategy. It can also bleed ad dollars and drag down campaign results. Learn key differences between search and contextual campaigns. Content advertising that's as profitable and successful as search? We'll show you how.

David Szetela
David
Szetela

Hot, Tiny Ads: Banner Ads for Mobile Screens

Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. Jun 23, 2008

Google Mobile Advertising on the Content Network

Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business. Jun 16, 2008

Google Mobile Advertising: Start Now!

Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. Jun 9, 2008

Google Mobile Advertising: It's Time to Start

Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile. Jun 2, 2008

Placement-Targeted Campaigns: Taming the Beast

Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns. May 19, 2008

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