Experts - Brand Equity

Large enterprises calculate brand equity through search engine results. Search behavior measures customer trust. A how-to guide on increasing brand value, customer trust, and profits.

Erik Qualman
Erik
Qualman

Has Facebook Found the Key to Making Money via Search? - Jul 10, 2008

More Has Facebook Found the Key to Making Money via Search? BRAND EQUITY
While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention.

Can Google Predict the Next President? - Jun 26, 2008

More Can Google Predict the Next President? BRAND EQUITY
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.

Live Search Cashback vs. Google: A Case Study - Jun 12, 2008

More Live Search Cashback vs. Google: A Case Study BRAND EQUITY
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of product-based queries on each finds the results promising, but mixed.

Microsoft Search CashBack: Stealing from Google? - May 29, 2008

More Microsoft Search CashBack: Stealing from Google? BRAND EQUITY
Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.

Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? - May 15, 2008

More Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? BRAND EQUITY
Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.


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