Experts - By the Numbers

A hands-on approach to measuring success and improving ROI. Learn to sift through mounds of data and draw meaningful conclusions, spot red flags, and pinpoint new opportunities for growth. Spotlight is on analytics packages, tools, and case studies to evaluate traffic, conversion metrics, ROI and cost per acquisition figures.

Tim Ash
Tim
Ash
Eric Enge
Eric
Enge

Landing Page Optimization -- Insource or Outsource? - Sep 3, 2008

More Landing Page Optimization -- Insource or Outsource? BY THE NUMBERS
Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house?

A Challenge to our Attention-Challenged Generation - Aug 27, 2008

More A Challenge to our Attention-Challenged Generation BY THE NUMBERS
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work done, you need to stop accepting interruptions from the Internet, e-mail, cell phone, texts, IM, and other technologies.

What Are You Converting? - Aug 20, 2008

More What Are You Converting? BY THE NUMBERS
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.

Real-Time Analytics with Woopra - Aug 13, 2008

More Real-Time Analytics with Woopra BY THE NUMBERS
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for.

How Long Should My Landing Page Test Run? - Aug 6, 2008

More How Long Should My Landing Page Test Run? BY THE NUMBERS
What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.

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