Experts - Outsourced

Inside scoop on what life's like at an SEM agency, from assembling the team, tools and strategy, to balancing multiple client projects and dealing with the clients themselves.

William Flaiz
William
Flaiz

Search is Not Enough

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. Oct 10, 2008

The Universal Mastery of Video Content

Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. Sep 26, 2008

Would You Endorse this Web Site?

Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. Sep 12, 2008

There's No Secret Recipe to SEO

Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. Aug 29, 2008

The Evolution of SEO

We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. Aug 15, 2008

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