SEO Is Not a One-Time Fix - Jul 18, 2008

SEM CROSSFIRE
More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.

The Holy Grail of SEO - Jul 18, 2008

OUTSOURCED
The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease, and also add some legitimacy to what we do.

Key Themes in Online Travel - Jul 18, 2008

VERTICAL SEARCH
SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?

Internal Links And My High School Evolution - Jul 17, 2008

LINK LOVE
Understanding internal linking is made easier by comparing it to high school. Just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages.