The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, August 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, August 2008 (M) | Change From Previous Month (%) | |
| Automotive | 8,304.0 | 23 | |
| Business-to-business | 2,928.2 | 4 | |
| Consumer goods | 10,695.9 | 6 | |
| Entertainment | 4,932.7 | 4 | |
| Financial services | 47,176.9 | 2 | |
| Hardware and electronics | 5,378.3 | 61 | |
| Health | 4,542.5 | 6 | |
| Public services | 8,416.0 | -9 | |
| Retail goods and services | 26,490.2 | -4 | |
| Software | 1,976.9 | 8 | |
| Telecommunications | 19,224.8 | -3 | |
| Travel | 6,367.2 | -11 | |
| Web media | 24,890.9 | -5 | |
| Source: Nielsen Online, 2008 | |||
| Top 25 Companies by Sponsored Link Impressions, August 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, August 2008 (M) | ||||
| True | 2,924.8 | ||||
| Amazon.com | 1,787.1 | ||||
| Zencon Technologies LLC | 1,664.1 | ||||
| Internet Made Simple | 1,258.9 | ||||
| InterActiveCorp | 920.3 | ||||
| 829.3 | |||||
| eBay | 811.4 | ||||
| IndieCharts.com | 804.0 | ||||
| Wu-Yi Source | 772.7 | ||||
| American International Group Inc. | 716.8 | ||||
| Yahoo | 688.6 | ||||
| SpiralFrog | 658.9 | ||||
| Brad Bahr | 596.0 | ||||
| Rail Europe Group | 555.3 | ||||
| Lowfares.com | 427.5 | ||||
| Studyabroad.com | 420.6 | ||||
| zZounds Music | 420.0 | ||||
| Bottom Line Publications | 408.8 | ||||
| Honda Motor Co. Ltd. | 393.1 | ||||
| Target Corp. | 371.8 | ||||
| Experian Group Ltd. | 367.8 | ||||
| NexTag Inc. | 354.9 | ||||
| Core Health Systems | 351.1 | ||||
| e-Unity Corp. | 308.1 | ||||
| Travelport Corporate Solutions Inc. | 300.8 | ||||
| Source: Nielsen Online, 2008 | |||||