SearchDay: Yahoo's Judgment Day

By Kevin Newcomb , July 2, 2008

Today's Top Story

SEARCHING FOR MEANING
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea.
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Search Engine Watch Experts Columns

Eric Enge	Coding Problems: How to Avoid Getting Flagged by Search Engines BY THE NUMBERS Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web. » Full story » Print version
Mark Jackson	SEO Quarterly Web Site Review: Villas of Distinction AU NATURAL This travel site already has three of the key ingredients to success: Web site depth, links to the site, and age of domain. The Web site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic. » Full story » Print version
Kevin Heisler	Newspapers Bleed Red Ink: Death by Internet SEARCH ENGINE WARGAMES Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice. » Full story » Print version

News from the Search Engine Watch Blog

Live! From Redmond, It's Microsoft Powerset Live!
Posted by Kevin Heisler Jul 1, 2008
Ya-Who? Seems Microsoft has already forgotten the Sunnyvale search engine. Microsoft has agreed to buy Powerset, the semantic search engine touted as the next generation of search. Powerset is the much-hyped beta natural language search engine that the metaphor-challenged mainstream media call the Google Killer. That means you can type questions ...
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Google Updates SEO Recommendations Article
Posted by Nathania Johnson Jul 2, 2008
Google has updated its article entitled, "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?" Included in the update are the benefits of SEO as well as guidelines when choosing an SEO company or consultant. The benefits mentioned in the article are: Reviewing and providing ...
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DOJ Opens Formal Antitrust Investigation into Google-Yahoo Deal
Posted by Nathania Johnson Jul 2, 2008
We knew this was coming. The Justice Department has begun a formal antitrust investigation into the search advertising agreement recently announced between Google and Yahoo. But other internet companies will be required to provide documents, according to the Washington Post. The move is thought to indicate a closer scrutiny than ...
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Yahoo Gives Upcoming a Makeover
Posted by Nathania Johnson Jul 2, 2008
Just in time for the Fourth of July, Yahoo has given Upcoming a new look. They've also increased the scope of events searchable on the local events site. New event types include farmers markets, craft fairs and street festivals. Events for over 8,000 cities can be found on Upcoming and ...
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Search Engine Watch Forum Discussions

Adcenter Improvements Jul 1, 2008
There have been a few improvements that are seemingly small but have a significant impact. #1 - You can now view your dashboard data according to specific time frames. Today, Yesterday, Last 7, this month and so on. Can you believe they didnt have this until now?!!! Previously you had to ...
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Domain Tasting Crackdown Jul 1, 2008
How many of us have found in our placement report a number of sites with a few impressions generating a couple clicks producing0 conversions and when we go look up the site, it is gone? It is highly likely that this was a domain name tasting operation that just cost ...
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Adwords forcing higher bids for Keywords with low competition Jul 1, 2008
Hello Searchwatch- I am not happy how Google handles bidding for Keywords with no or perhaps one or two competitive ads, when there is a low click through rate. My business is in a city and I bid for that keyword - the name of the city. The stats say that the ...
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