Frank Watson
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.
He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.
He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Recent articles by Frank Watson
All That Glitters Is Not Chrome - With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to? Sep 5, 2008
Looking for Answers in a Search Marketing Forum? Be Specific! - If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you're much more likely to get you the answers you need. Aug 29, 2008
Google SERP Bias? Google Knols Best - If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. Aug 15, 2008
Look Out PageRank, There's a New Algorithm in Town - Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? Aug 1, 2008
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy - To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. Jul 25, 2008
Olympics 2008: Which Search Advertisers Get the Gold? - Not too many advertisers are focusing on the Summer Olympics in Beijing so far. And some of the ads that appear seem to be there by accident. The "Olympics 2008" SERP is an interesting study in SEO tactics and mistakes. Jul 11, 2008
Stop the Web, I Want To Get Off! Drop Me at the Global Village - Web 2.0? Web 3.0? It's time we take a bigger view. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization. The Web is an integral part of our homes and work, isn't it time we embraced it? And that means all of it, not just the parts we profit from. Jun 20, 2008
What is Valid Link Bait? - A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. Jun 6, 2008
Do Social Networks Bring Out the Animal in Us? - The surreal nature of the Web has shown it brings out the animal in people who don't feel anchored to society's rules. Kevin Ryan visits SEM Crossfire to add his thoughts on the flawed promise of social networking bringing human communities together. May 23, 2008
Yahoo Rejects Microsoft: Worst Decision Ever? - There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Is it possible Yahoo's turn-down of Microsoft's offer could trump it? May 9, 2008
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