Archive for Erik Qualman

Erik Qualman

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  • Economic Depression 2.0
    Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined. Oct 2, 2008
  • 5 Million Users Hate the New Facebook? No Problem
    Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? Will Facebook's brand be damaged, or emerge stronger than ever? Sep 18, 2008
  • (Google) Insights on VP Candidate Sarah Palin
    The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. Sep 4, 2008
  • NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed
    It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't exactly turn in a world-record performance for the Olympics either. Aug 21, 2008
  • Avoiding Online Missteps with Generation Y and Millenniums
    Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package. Aug 7, 2008
  • The Top 4 Best Facebook Practices
    Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company. Jul 24, 2008
  • Has Facebook Found the Key to Making Money via Search?
    While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention. Jul 10, 2008
  • Can Google Predict the Next President?
    A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. Jun 26, 2008
  • Live Search Cashback vs. Google: A Case Study
    It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of product-based queries on each finds the results promising, but mixed. Jun 12, 2008
  • Microsoft Search CashBack: Stealing from Google?
    Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. May 29, 2008
  • Facebook & MySpace Connect: Good Idea or Social Media Catastrophe?
    Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share. May 15, 2008
  • Social Media = Society's Watchdog
    Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. For companies and individuals, it's necessary to live your life as if everyone is watching...since they probably are. May 1, 2008
  • Don't Play Lifeguard in the Social Community Pool
    Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy. Apr 17, 2008
  • Don't Be Afraid of Social Media -- Your Customers Aren't
    There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit back for too long and do nothing. Apr 3, 2008
  • Social Search: Welcome to the World of Socialommerce
    Part social media, part e-commerce. Socialommerce encompasses the transactional and marketing pieces of social networks. Mar 20, 2008
  • Has Yahoo Lost Its Yodel?
    Exclusive Yahoo-Microsoft inside scoop from former Yahoo employee Erik Qualman. One of the first Yahoo 2,000. Mar 6, 2008
  • Social Media and Online Commerce: Birth of Socialommerce™
    Facebook will kill Twitter. Google gets social. Place your bets now on social search. Feb 21, 2008
  • Why Search is Still Prehistoric - Part 2
    Microsoft-Yahoo has been called a doomed dinosaur. Feb 7, 2008
  • Why Search Is Still Prehistoric
    Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs. Jan 24, 2008
  • Free Big Brand Marketing and Other Facebook Problems
    Learn how to market your brand free on Facebook. And hire the best Facebook app developer. Jan 10, 2008
  • Social Search Engine Face-off: Facebook vs. MySpace
    Social search crowd roars for Facebook apps. Plus, iGoogle Profiler: MySpaced out? Orkut on the rocks? Dec 27, 2007
  • Brand Strategies for Search Marketing - Part 3
    Brands, branding, brand equity in search marketing. This week: the police. Dec 13, 2007
  • Brand Strategies for Search Marketing - Part 2
    PPC strategies for branded keyword portfolio management. Shaq Attack-tics. Nov 29, 2007
  • Brand Strategies for Search Marketing - Part 1
    Do you buy brand keywords? Question No. 1 CEOs ask big brand, large enterprise search marketers. This week: brand strategies and quality management (paid search) from Qualman. Nov 15, 2007

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