William Flaiz
William Flaiz is vice president of search engine optimization (SEO) and web analytics at Avenue A | Razorfish. In this role, he oversees the firm's global SEO and web analytics practice that services clients across the US, Europe, and Asia. William manages a staff of more than 30 account services partners, analysts, and strategists, in defining the needs and providing solutions that help clients to measure and optimize their web site investments.
William joined the Philadelphia office of Avenue A | Razorfish in 2002 to establish the web development practice there and, within six months, he led the development of an award-winning healthcare portal for eMedicine. During this time, he managed the creative, user experience, and customer insights groups, growing the revenue and staff dedicated to web development projects, which accounts for approximately 1/3 of the office's revenues today. More recently, William served as vice president of operations for the Philadelphia office, overseeing all agency planning and financials.
William taught classes on web development and the Internet at various universities in Philadelphia, and has served as a judge for the eHealthcare Leadership Awards for the past three years. He has spoken at industry conferences and authored articles for industry publications, including MD Net Guide, the Center for Business Intelligence pharmaceutical series, and the Nashville Advertising Federation.
William earned a B.S. in accounting and finance and MS in information systems from Drexel University.
Recent articles by William Flaiz
There's No Secret Recipe to SEO - Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. Aug 29, 2008
The Evolution of SEO - We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. Aug 15, 2008
Universal Thoughts on Local Search - Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. Aug 1, 2008
The Holy Grail of SEO - The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease, and also add some legitimacy to what we do. Jul 18, 2008
Step into the Ring for a SEM Pitch - Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. It takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they ever got along without your firm. Jun 20, 2008
Keywords Without Ego - It's hard to believe that some marketers will measure success by the improvement of a popular keyword. High search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make. While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms. Jun 6, 2008
How to Take on a Major SEO Client - Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need. May 23, 2008
Optimization by Numbers - In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. How do you keep track of what is working? In which channels should you invest further, and in which should you pull the plug? May 9, 2008
At Arm's Length: Managing a Parent Company Dynamic - Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the decision by Microsoft to keep it, while maintaining a clear separation between engine and agency. Apr 25, 2008
Standards? We Don't Need No Stinkin' Standards! - The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. We don't need SEO standards to define our operation for us; we simply need to hold ourselves to a higher standard of business. Apr 11, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
