Elisabeth Osmeloski
Elisabeth has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations. Elisabeth is also a regular speaker and a moderator on the Search Engine Strategies tour.
She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. Her professional marketing expertise (and personal passion) lies within the vertical markets of adventure travel, destination resorts, outdoor recreation and action sports.
Recent articles by Elisabeth Osmeloski
Getting Vertical Search Right: A Sneak Preview - At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar. Aug 8, 2008
Key Themes in Online Travel - SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008? Jul 18, 2008
Travel Search 2.0 -- Know Your Audience - The online travel industry has the benefit of being one of the most mature verticals in the Web today, and because of that, any new entrant has to seriously consider their value proposition and how they fit into the Travel 2.0 space, and remain laser-focused on their core differentiator. Jun 20, 2008
What's In Your Travel Tool Bag? - Part 2 - Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? How about creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context? May 23, 2008
What's In Your Travel Tool Bag? - Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key, blizzard, gray wolf, aim clear, wolf howl. Apr 25, 2008
What Matters Most to Travel Search Marketers in 2008? - It's time to check in on the accuracy of the many predictions for the future of search, and see how they're beginning to play out in the travel space. Mar 28, 2008
How Search Marketing Slays Seasonality in Travel - Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave. Feb 22, 2008
Why All Links Are Paid Links in the Travel Trade - What's the best-kept secret in the travel industry? How links are bought, sold, swapped, and paid for in the travel industry. Feb 1, 2008
Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media - Social media abuse, paid links PageRank, Web 2.0 overdose. Is online travel search marketing DOA? Dec 21, 2007
Content Creation: About Journey, Not Destination? - Part 2 - Content is the cornerstone of SEO. Game over. Find out how in-house staff can transform your travel site. Oct 26, 2007
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