Carrie Hill

Carrie Hill is the SEO Team Leader and an Online Reputation Management Expert for Blizzard Internet Marketing, Inc. She is also a small business owner and, along with her husband, operates a painting business in the Vail and Aspen area of Colorado. Understanding the obstacles that small business owners face has helped her apply specific Search Engine Marketing strategies to gain positive results for clients. Carrie is heavily involved in search engine marketing research and has had the opportunity to transform a wide variety of new and emerging concepts into revenue-producing products.

Recent articles by Carrie Hill

Six Things You Might Be Doing Wrong (And How to Fix Them)!
When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. Nov 11, 2008

Building it Better -- Small Business Site Architecture
Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. Oct 28, 2008

Where's The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. Oct 14, 2008

The Geometry of SEM -- What's your Angle?
When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. Sep 30, 2008

Making the Most of Search Engine Copywriting
Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. Sep 16, 2008

6 Tips for Small Business Marketing Success
How can the success of a sticky idea be analyzed and repeated? In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success. Sep 2, 2008

SEM Success In 10 Minutes A Day
No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you'll see results for your small business site. Aug 19, 2008

Increase Web Site Conversions with the Scientific Method
It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. Aug 5, 2008

Why Links are Like Shoes
The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building. Jul 22, 2008

Local Search for Little Biz
For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. Jul 8, 2008

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