Chris Boggs
Recent articles by Chris Boggs
SEO Is Not a One-Time Fix - More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth. Jul 18, 2008
SEO Basics: Effective Iterative Keyword Research in 2008 - The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. Jun 27, 2008
SEO Baseline: U.S. Presidential Election 2008 - Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. Jun 13, 2008
Need Sitelinks? Show Google Your Site Is Useful - Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful, and make sure Google can see that. May 30, 2008
Google Sitelinks - The Good, the Bad, and the Ugly - The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault. May 16, 2008
Top 5 Non-SEO Ways to Increase Your Search Rankings - Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. May 2, 2008
SEO Confessions of an Online Reputation Management Junkie - How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of your online destiny. Apr 18, 2008
SEO Standards Signal the Maturing of Our Industry - Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions. Apr 4, 2008
Social Media: One Size Does NOT Fit All - Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice. Mar 28, 2008
Making the Most of a Search Marketing Conference - If you're heading to SES New York next week, you should be preparing your questions for speakers now. Be bold, creative, and persistent, and you'll get the most you can out of the conference. Mar 14, 2008
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