Training Your Search Marketing Employees - Part 2 - May 16, 2008

BUSINESS OF SEARCH
Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because they're skilled in relation to their job, my priority is to train them to flourish in my agency.

Google Sitelinks - The Good, the Bad, and the Ugly - May 16, 2008

SEM CROSSFIRE
The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.

Keeping SEO Staff Motivated and Driven - May 15, 2008

LINK LOVE
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.

Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? - May 15, 2008

BRAND EQUITY
Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.