Search Engine Watch Expert Columnists

Training Your Search Marketing Employees - Part 2

More Training Your Search Marketing Employees - Part 2 BUSINESS OF SEARCH
Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because they're skilled in relation to their job, my priority is to train them to flourish in my agency.

Google Sitelinks - The Good, the Bad, and the Ugly

More Google Sitelinks - The Good, the Bad, and the Ugly SEM CROSSFIRE
The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.

Keeping SEO Staff Motivated and Driven

More Keeping SEO Staff Motivated and Driven LINK LOVE
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.

Facebook & MySpace Connect: Good Idea or Social Media Catastrophe?

More Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? BRAND EQUITY
Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share.

Latest headlines from ClickZ.com

Yahoo and WPP Announce Ad Sales Tie-up
WPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network.

IAB/PwC Study Reveals 2007 Ad Spending Trends

Waterfront Poaches About.com's Head of Health

Execs & Accounts: Jumpstart, Euro RSCG, TBWA

Ask.com Purchase Could Redefine Ad Sales and Targeting for Dictionary.com

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